Blogging lawyers rock!
Yokum Taku, our lawyer and a partner up at WSGR is blogging now. And it’s really good. Check it out here:
Here’s what I love about this. Lawyers of Yokum’s caliber aren’t cheap. If you’re running a start-up and trying to keep costs low it might not be the right fit. But you can learn from Yokum (and hopefully the many other lawyer bloggers who follow in his footsteps) for free.
But doesn’t this devalue Yokum’s services?
Au contraire mon frere.
When they first starting televising professional sporting events the common argument against doing so was that people wouldn’t go to the games anymore. After all, why pay lots of money to drive and sit in a nosebleed seat when you can lay on your couch and watch the game for free?
Just the opposite happened.
As more people became exposed to sports the demand for scarce goods (tickets) increased even though the game was available to everyone for free.
People will discover Yokum through his blog and want to hire him. He’ll be able to charge more for his time and WSGR will benefit from the exposure. In the end, everyone wins. And in the process, entrepreneurs will benefit by having even better access to important information.
Yes indeed, this Grand Unified Theory On the Economics of Free makes a lot of sense.
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